Atlas Fund

Brand kit

Logos, colours, type and the rules for using them.

Download the mark

Atlas Fund is a non-custodial onchain asset manager on Robinhood Chain. It runs tokenised funds, automated lending vaults and treasury mandates, all bound by rules written before capital moves.

When describing us, say what we do and how: written policies, automated enforcement, public verification. Avoid promises about returns; we make none.

Logos

Use the full lockup wherever there is room. The tile alone is for avatars and small spaces.

Atlas Fund

Main lockup

Atlas Fund

Reversed

Product marks

Vaults
Funds
Treasuries

Colours

Neutrals carry almost everything. Brass marks the Anchor tier and highlights; signal colours are for charts only.

Neutral

Ink

#1F1F1F

Stone

#DEDDDB

Paper

#E8E7E5

Card

#EEEDEC

Anchor tier

Brass 800

#8A6B2E

Brass 400

#C2A466

Brass 200

#E2D2AC

Signals

Sky

#2B6FD6

Sage

#3F7A55

Rose

#B3406F

Typography

Display

Aa

Lexend Exa

Text

Aa

Lexend

Data

Aa

Fragment Mono

Illustrations

Simple shaded objects sampled on a grid and redrawn as dots. Dot size follows darkness; the faint grid always shows through.

Philosophy

Discipline

Rules before positions

Nothing moves unless a written rule allows it, and the rule is the same on good days and bad ones.

Automation

Fast, but fenced

Machines respond in seconds, inside permissions that no machine can widen.

Transparency

Check, do not trust

Every figure we publish points to the chain state that proves it.

Restraint

Less, done properly

A short product list, small caps at the start, and plain language throughout.